Task 8: Music Video Pitch

Pitch Feedback Questions

1.The Beyonce video is quite experimental and abstract, what will you take from the original video?

We are taking the same narrative as the Beyonce video of losing a loved one, however the artist in our video has lost her best friend whereas in the Beyoce video it is about her losing her child through a miscarriage. Also we have similar locations to Beyonce such as the church and the car but are also going to incorporate our own location ideas such as the forest and our sixth form theatre. We also are going to be including old video clips that we found of Jess (the artist) and Katy (the friend that has passed away) throughout the video which represents the artist having flashbacks and reminiscing the past.


2. How will you brand the artist?

Our artist is going to be a cover artist, where she doesn't actually sing her own songs, but covers songs by other artists. The sort of songs which will feature on her album are more soul, slower and emotional songs, rather than upbeat dance songs. An example of a song that could feature on the album is Leona Lewis - Run. Our artist will have a trademark style that will feature in the video and on the album digipak. This includes the black floppy hat, natural makeup,neutral coloured clothing etc. 


3. The song is quite slow so how will this affect the style and pace of editing?

Due to the song being slow we will probably be using a lot of slow motion throughout the video on certain clips. This is because some of the shots we get might be a bit fast and they will not coincide with the music, so making them a bit slower will make the flow of the clips and the whole video more suitable. Furthermore using quick cuts may not correspond with the song, so dissolves or fades may be more appropriate, but once we have recorded and start editing we can play around with it and see what looks best.


4. What lighting have you considered?

In terms of lighting we are going to be using a variety, depending on the particular scene. When we are recording in the theatre/hall the artist is going to be sat in the middle of the room on a stool with no other surroundings apart from a black curtain around the whole room. Here we will have low key lighting and also a spotlight on the artist to emphasis isolation. In the shots we film outside we want to use the natural lighting only as it will look more realistic. We will also be doing this for the church scene.


5. How will you put a 'positive perspective' that you discussed on the song?

In Beyonce's video she includes videos of her and a friend driving to the beach and taking videos, which we liked the idea of because like in the Heaven video, we don't want every shot to be sad. However we are going to change the happy times the artist is experiencing, for example we thought about filming the artist going to a party. Also we are including the old videos we found of Jess and Katy when they were younger of them because it shows the happiness of their friendship and the artist having flashbacks of these good times.


6. What permission will you need for shooting on location? 

We will need permission to shoot in the church and the theatre. For the church we will need to get in contact with the vicar for permission to film inside and in the outside grounds of the church. Also for the theatre we need to ask permission from reception to use it as teachers may have booked it out already to teach lessons.