Task 2.1 Research Into Existing Products: Music Videos

Music Video Research 

Rihanna's new music video "B*tch better have my money"

In marketing they are always looking of new mediums to help market their product. Music videos used to be played on mediums such as TV on MTV and radio station, although they are still seen on these they have transferred to online eg; Youtube where you can just click on to watch it then share it over social media. Then it turns into a media fanatic as it becomes a trending topic, especially when artists make more controversial footage such a Lady Gaga's.

The article was shown in the Daily Mail which is a right wing news source.

Throughout the music video Rihanna shows many masculine 'gangster' traits such as smoking drugs, violence and guns. There is a clear divide between the two main characters, the white middle class female was victimised where as Rihanna was seen as a stereotypical lower class black female.

When teenagers watch these sorts of videos it isn't sensitive to us because of our demographic and due the fact of desensitisation as we are constantly exposed to these through every day life eg; media and every day life, this is a trope of repetitive clichés.

Many companies use their mediums that they are affiliated with to allow maximum marketing. For example a 30 second advert during the Superbowl cost £4.5 million to air.

However some see Rhianna's new music video as a enlightening video that empowers women through feminist views. Obviously by allowing a known performer to share these views, it allows them to be dispersed over a wide audience. 


Another female artist who has made many controversial music video is Lady Gaga. 

In many of her videos she has proven to of broken the record for most unique videos. Many of her videos include drugs/poison, men and dying elements. For example in the above video there is a clip of the girls poisoning the men.



In her music video 'Paparazzi' she is shown as disabled and glamourizing it to portray the image that just because you are disabled doesn't make you any different.