Final Print Product: Advert In A Magazine

Advert In A Magazine

For our advert in a magazine we chose to have a landscape advert which would cover two pages. We liked the idea of this as it is more noticeable when flicking through a magazine.  

Process of creating the advert

 After looking through previous A-Level media products and existing ones online we began to design our advert. The first thing we did was insert the picture of Jess walking down the path and made it slightly transparent so the picture wasn't so vivid, we thought that this would be an effective photo to use as Jess is in the centre so we could have the writing around the outside of her. 

Originally, we used the same font as we have used on our album cover for this (Seravek Extra Light) but we felt that it didn't look like a real media product, due to other adverts for albums having more complex titles. We decided to do some more research and looked at real life adverts for albums in magazines, for example Jessie J's - Who You Are album and Ellie Goulding's - Lights album. 

Using 1001fonts.com, we experimented with lots of different fonts before we found one that looked most effective with our advert. Before inserting this however, we decided that the background didn't look bright enough so we inserted some lens flares on Premier Pro, which by inserting the lense flare in the top left corner, this has made the photo look as if the sun is shining down on Jess which links to the album cover and the style of it. We then inserted the font and played around with until we was happy with how it looked. 

After looking at real album adverts, we decided to include a star rating, a small quote from a newspaper, and information about a certain song on the album. We also wrote 'Includes Number One Hit On iTunes "Heaven"' as this is song in our music video and wanted that to be also advertised. For this we used the same font as the album cover as the information is only small, and having the new font we used for the titles on the advert would not have looked right. 

Another feature of an advert of an album is a small picture of the album cover itself, along with the price, barcode and where it is available on it, which was used on the You Me at Six album. We decided to use the "Available on iTunes" logo because in modern society that is where most people buy their music, and no longer go into a music store to buy it. We put this price at £9.99 as that is the typical price for an album on iTunes as well as in shops if you were to buy the physical product.

After much discussion we felt like our advert didn't fulfill the brief as much as we wanted it to. Therefore we decided to change our advert to portrait. The reasoning behind this was that if we were to use a landscape advert the middle part would be lost in the seem of the magazine and could potentially lose the effectiveness. However, we didn't want to completely redesign so we just recycled our original advert by opening a new document and copying each section over. This advert will only be covering one page of a magazine however it will contain the same information as before but wont look as empty as the previous advert did as it was much larger. 

Again, we played around with the design and tailored it to our liking. Instead of having the background in the centre we found that it worked well being placed to the right and having all the writing on the left, including our album cover.